GROWING TOGETHER

Connecting people, ideas, and innovation in the CPG sector

UVE Day brings together our team, clients, and partners to share ideas, foster collaboration, and accelerate the evolution of Route to Market.

Presencial event
11 June, 2026

Barcelona
Eurostars Sitges

Spain

About UVE DAY

Driven by UVE Solutions, UVE Day has become a reference event for professionals in the Consumer Packaged Goods (CPG) sector. With this initiative, our aim has been to create a space to exchange ideas, network, and foster collaboration among industry players in order to accelerate Route to Market.

At UVE Day, commercial teams in the CPG sector come together to share their day-to-day challenges and discover how data intelligence is transforming the way they sell, distribute, and grow.

UVE Day Spain Agenda

Thursday, 11 June, 2026

09.15 – 10.00 am
Registration + Welcome Coffee

10.00 – 10.05 am
Opening Remarks & Welcome

10.05 – 10.40 am
SaaS in the Age of AI
The Value of Partnering with a SaaS Company

Pep Planas, General Manager UVE Solutions

10.40 – 11.15 am
Decisions that transform the business: Dr. Oetker’s case

Xavier Costa, Executive Head of Away from Home Spain, Dr. Oetker

11.15 – 11.45 am
Coffee Break

11.45 – 12.45 pm
Round table “Turning Technology into a Real Commercial Advantage”
How to maximise the return on technology investment and prepare the organisation for it

Moderated by Thomas Petit, Transformation Director at UVE Solutions, with contributions from:
– Pablo Guerendiain (Coca-Cola Europacific Partners)
Director, Omni-Contact Operations & RTM Development
– Alberto Arias (Unilever Food Solutions)
Lead of Data, Digital Transformation and Customer Management
– Fermín Robles (Pernod Ricard)
Segmentation Manager

12.45 – 13.55 pm
Solutions Experience Corners

14.00 – 15.20 pm
Lunch

15.20 – 16.15 pm
The Next Generation of Commercial Intelligence
AI agents for high-performing commercial teams

Jordi Camps, CTO UVE Solutions

16.15- 17.10 pm
Keynote: “Purpose-Driven AI: Data, Decisions and What Comes Next”

Silvia Leal, Expert in future trends and AI

17.10 – 17.30 pm
Closing of UVE Day
Key takeaways, closing show & group photo

17.45 – 19.45 pm
Music & Drinks