IV Route to Market Seminar

The Route to Market (RTM) Seminar, organized by the FSI and Fedishoreca, are a key annual meeting point for hospitality and distribution professionals in Spain. This event brings together experts, and businesses from the sector to explore innovative solutions, Route to Market strategies, and emerging trends in the Horeca market.

Agenda

  • 09:00 am | Arrival of attendees
  • 09:30 am | Welcome
    Jose María Cervera, President of the Food Service Institute
  • 09:35 am | Economic context of the sector and forecasts
    José Ramón Díaz, Retailer Services Manager at NielsenIQ
  • 10:00 am | “What is RTM? Elements for reflection” 
    Pablo de la Rica, Retail and Foodservice Manager, AECOC
  • 11:00 am | Breakfast and break
  • 11:30 am | “Lights and shadows of RTM: the reality”
    Pablo Guerendiain, Director Omni-contact operations & RTM development at CCEP
  • 12:15 pm | “Lights and advances that are already tangible”
    Josep Planas, COO at UVE Solutions
  • 13:00 pm | “HORECA distribution: a certificate of progress and the necessary collaboration with suppliers”
    Moderator: Jordi Turmo, General Director of FEDISHORECA
    Carlos Milián, General Director COSERALSA
    Agustín Serrano, General Director DISTRIBUCIONES SERRANO CEÑA
    Alberto Molist, Supply Chain Area Manager DDI
  • 14:00 pm | Lunch
  • 15:30 pm | “Without the client’s will, no RTM will succeed”
    Carlos García, Horeca Director at Transgourmet
  • 16:15 pm | “Other routes: Brand alliances”
    Judith Viader, General Director of Frit Ravich

    Javier Peña, Commercial Director of Pascual
    Qualianza

  • 15:15 pm | “Efficient Market Segmentation, IBIZA: A success story (a secondary path or a shortcut?)”
    Grupo Palladium
    Ignacio Vázquez, Business Unit Director at BACARDI Spain
    Moderator: Emilio Folqué, FSI

Organizers


FEDIS HORECA
Food Service Institute

Collaborator

UVE Solutions

IV RTM Seminar

Casa Fuster Hotel

Pg. de Gràcia, 132, Gràcia, 08008 Barcelona

Calendar Icon February 19, 2025
Calendar Icon From 09.00 am to 5:30 pm

Location Icon Hotel Casa Fuster Barcelona

Calendar Icon Spanish

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For more information about the event, visit: foodserviceinstitute.org

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