WEBINAR

Transforming the Traditional Channel through Commercial Data Intelligence

Join our webinar prior to our participation in Expo ANTAD Mexico, designed to explore and share the most effective Route to Market strategies in the Traditional Channel.

During the session, we will share key insights on how to transform the Route to Market strategy in the Traditional Channel, using commercial data intelligence solutions and insight generation to maximize market opportunities.

Agenda

  • Introduction and Current Overview of Route to Market in the Traditional Channel

    • About the Route to Market and the Traditional Channel
    • Current challenges and opportunities in the Traditional Channel
  • Commercial Data Intelligence as a Response to the Challenges of the Traditional Channel

    • Data Quality as a starting point
    • Data Intelligence as the foundation of the Route to Market strategy
  • Using Actionable Insights to Redefine Our Route to Market

    • Solutions to turn our data into actionable intelligence
    • Examples of actionable insights and use cases
  • Q&A

     

Target Audience

Manufacturers, distributors, wholesalers, and commercial teams operating in the Consumer Goods industry.

Speakers

Thomas Petit LinkedIn Logo

Transformation & Global Accounts Director

Currently, Thomas Petit is the Director of Transformation and Global Accounts at UVE Solutions, a technology company specialized in data intelligence for Route to Market. Throughout his career, he has led projects in areas such as sales, distribution, and marketing, primarily for the Consumer Packaged Goods (CPG) industry across Europe, Asia, the Middle East, and Africa.
oscar-nafarrate-speaker

Oscar Nafarrate LinkedIn Logo

Director & CIO

Oscar Nafarrate is the Director and CIO of Arena Analytics, a company specializing in artificial intelligence and advanced analytics for optimizing commercial strategies in the Consumer Goods sector. Throughout his professional career, he has led projects in technology integration, digitalization, and talent development in the Consumer Goods and Retail sector.

In collaboration with


Arena Analytics

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