UVE DAY 2024: Event Summary

UVE Day 2024

On May 30th, we celebrated UVE DAY 2024. The event was a resounding success, bringing together clients, leaders and professionals from the CPG/FMCG sector to explore how Artificial Intelligence (AI) is transforming RTM and RGM strategies in an omnichannel context. Here are the highlights of the event.

Purpose of UVE DAY 2024

The primary objective of UVE DAY 2024 was clear: to demonstrate how UVE leverages AI to meet the specific needs of the CPG/FMCG sector and to identify opportunities for improving commercial strategies and operations. This unique event provided a comprehensive look at how these cutting-edge approaches are reshaping sales, marketing, and technology in the CPG/FMCG sector.

Key Insights

Participants gained practical insights and actionable strategies to harness the power of AI, optimize RGM and RTM practices, and develop a comprehensive omnichannel approach.

AI Use Cases in FMCG

Throughout the event, we delved into the most impactful AI and machine learning use cases within the CPG/FMCG industry. We also discussed the importance of a cohesive omnichannel strategy, emphasizing how AI enables consistency and coordination across both physical and digital channels. In the realm of RGM advancements, AI’s role in optimizing pricing strategies and promotional management was highlighted, showcasing its potential to drive revenue growth.

Additionally, the integration of data and business intelligence through AI was shown to facilitate more informed decision-making. Finally, we examined how AI empowers sales teams with actionable insights and predictive analytics, enhancing overall sales performance.

Current State of AI Adoption in CPG/FMCG

We also took a closer look at the current state of AI adoption within CPG/FMCG companies. Many companies are at the initial stage of strategic intention, recognizing the importance of AI but lacking a clear strategy for its application. Some have moved into the emergence of AI phase, implementing pilot projects and proofs of concept in specific areas, though these efforts often remain siloed.

Companies in the empowered functions stage have a clear roadmap for prioritized AI applications and are actively integrating AI into their business processes, capturing tangible benefits. The most advanced companies have fully integrated AI and advanced analytics into their decision-making processes, allowing AI to drive critical business decisions and offering a significant competitive edge.

Main Challenges

However, adopting AI is not without its challenges. One of the primary obstacles faced by CPG/FMCG companies is a lack of vision, as many struggle to see how AI can be integrated into their business strategies. Prioritizing AI initiatives is another significant challenge, with companies needing to identify which projects will deliver the most value and align best with their strategic goals.

The talent gap is also a major barrier, as there is a shortage of skilled professionals in AI and data science. Furthermore, a robust data strategy is crucial for effective AI implementation, yet many companies grapple with data quality, integration, and management issues. Organizational impact and change management present additional hurdles, as AI adoption can lead to significant changes in structure and processes, requiring careful management to ensure smooth integration and mitigate employee resistance. Finally, demonstrating the return on investment (ROI) of AI initiatives is essential for securing ongoing support, yet many companies find it challenging to measure and communicate the benefits of their AI projects.

Introducing ViktorIA: Artificial Intelligence for the Route to Market

During the event, we also took the opportunity to launch our new brand, ViktorIA. ViktorIA represents the core of UVE’s AI capabilities. As a strategic partner, ViktorIA transforms data into cutting-edge business capabilities, offering practical and specific AI solutions tailored to the unique needs of the FMCG sector.

With UVE and ViktorIA, companies can optimize data management, enhance order and promotion management, accurately forecast sales, and uncover the true potential of each sales point. ViktorIA is not just a technology but a roadmap for leading AI applications, ensuring that every piece of information becomes a strategic advantage for your business.

UVE: Your Trusted Partner in AI Adoption

In addressing these challenges, UVE positions itself as a trusted partner and industry reference. UVE offers comprehensive support to companies in their AI journey, from strategic planning to implementation and beyond. By providing tailored solutions and expert guidance, UVE helps businesses develop a clear vision for AI integration and prioritize initiatives that deliver the highest value. UVE’s extensive experience and deep expertise in AI and data science ensure that companies can bridge the talent gap and build robust data strategies. Additionally, UVE’s change management and organizational impact services help companies navigate the complexities of AI adoption, ensuring smooth transitions and minimizing resistance. By partnering with UVE, companies can confidently demonstrate the ROI of their AI initiatives, securing ongoing investment and achieving sustainable growth.


UVE DAY 2024 was a day filled with learning, innovation, and valuable connections. We hope all attendees found inspiration and useful tools to drive their businesses forward in the dynamic CPG/FMCG sector.

See you next year!

UVE Day 2024

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