Increase your sales by up to 10% on your Consumer Packaged Goods (CPG) channels by:
Eliminating blind spots in your Route to Market and gaining a complete view of your customers and third-parties activity
Defining data-driven actions based on market insights
Executing these actions in the market to increase sales and customer satisfaction
Consumer Packaged Good Companies
Do not have sales visibility of third-parties
Do not make
data-driven decisions
Do not have
integrated solutions
Manufacturers and distributors operate in a highly fragmented market with multiple points of sale and different buying patterns. Lacking a clear data strategy limits the visibility of their sales performance at the point of sale, meaning a low precision and effectiveness of their sales teams.
To overcome these challenges, CPG companies often rely on generic technology or ad-hoc solutions, leading to poor decision-making, hidden costs, and limited collaboration with third-parties.
Additionally, the lack of integrated solutions hinders data operability, making it difficult to translate data into actionable insights and failing to implement an omnichannel commercial strategy along the Route to Market.
Business without UVE
A lack of transactional data visibility at outlet level leads to inaccurate insights and decision-making
A solely transactional relationship with third-parties limits potential for mutual collaboration and growth
Depending only on general market data leads to missing important insights
Business agreements based on Sell In and logistical parameters do not reflect actual performance at the point of sale
Poor quality data and manual integration slows down performance analysis
Lack of granular outlet data makes insights generation inaccurate
Non-integrated mobility and e-commerce solutions result in inefficiencies and missed opportunities for growth
Business with UVE
Maximize your sales potential by visibilizing Sell-Out data at every point of sale
Foster collaborative relationships with third-parties to unlock mutual growth and success.
Get a clear picture of your sales performance at outlet level with precise and thorough monitoring
Streamline your business agreements by automating them based on Sell Out data
Reduce errors with automated integration of multiple data sources and data excellence processes
Make data-driven decisions with maximum data granularity and AI-powered insights
Optimize your business with an all-in-one ecosystem that integrates data, analytics and execution tools
Boost the effectiveness and efficiency of your sales teams
Improve sales force deployment with outlet data visibility
Maximize assortment with an optimal execution of your picture of success
Automate manual activities to optimize visit time and increase coverage
Identify the most relevant customers and prospects
Tailored-made trade plans thanks to data-driven insights
Boost marketing ROI with optimal campaigns
Define the right value proposition for each outlet segment
Design optimal picture of success according to outlet potential
Maximize value for third-parties trough increased customer satisfaction
Ensure top-notch service delivery thanks to AI, Data Science and Advanced Analytics
Ensure optimal balance between in-house and external services
Become a real sales team partner by unlocking sales force potential
Rely on the top hosting providers and the highest level of security
Minimize software obsolescence with regular updates and improvements
Your sales in CPG Channels
Hidden costs
Average Order Size
Transfer Orders OTIF delivery
Average SKUs/Outlet
PICOS Compliance
Integrate Sell Out data from your retailer and third parties, and gain key insights to capture all the potential in the market
Improve your business decision by enriching your commercial data with the highest quality attributes. Obtain demand forecasts and key insights on market opportunities through unique algorithms
Quickly identify areas of improvement and make informed business decisions with confidence through more than 35 predefined reports with a specialized focus on the CPG industry
Centralize the most relevant information for your company and increase the effectiveness of your business strategy
Achieve greater reliability across all your operations with a unique environment designed to take manufacturer and third-parties relations to the next level
Guide your sales team to execute the best possible action in the outlets and maximize sales force effectiveness and productivity
Ensure permanent contact with your customers and provide a digital sales channel that enables them to place orders 24/7
Integration of 2,8M orders and management of 170k outlets in more than 6 countries
We worked with a leading international manufacturer in the food sector to achieve complete visibility of their Route to Market and to equip their sales force with an integrated sales system that allows securing end-sales outlets in a highly fragmented market
Integration of Sell-Out data from their distribution network
Measurement of commercial activity at the point of sale
Definition of vital KPIs to properly define a Route to Market strategy
Integration and management of 2.8M orders in a single environment
Implementation of the perfect store strategy and a sales-force incentive plan
More than 220 sales reps provided with digitalized mobility solutions in more than 6 countries
Integrity is at the heart of our values. We ensure our customers’ confidentiality. That is why we never publicly share their projects on the web. Get in touch and we will be happy to explain the project in more detail!
2.3% in average assortment fulfillment and 15.3% improvement in introductions per category
We help a leading food and beverage distributor to establish a centralized customer segmentation model and to implement solutions for the definition, analysis, and degree of compliance of the optimal assortment.
Deduplication, standardization, and alignment of databases
Analysis of current optimal assortment fulfillment
Optimal assortment segmentation and definition based on customer typology
Execution plans and result measurement
2.3% increase in average assortment fulfillment
15.3% improvement in the number of introductions per subcategory
Integrity is at the heart of our values. We ensure our customers’ confidentiality. That is why we never publicly share their projects on the web. Get in touch and we will be happy to explain the project in more detail!
Improved promotional investment effectiveness at the points of sale by 15%
We accompany a leading manufacturer in the wine and spirits sector to discover and view the sales of its distributors’ network at the point of sale and to analyze the effectiveness of its promotional actions and product launches for better execution of action plans.
Sales visibility within the distributor network via Sell-Out data
Data Quality processes for database standardization
Sales analytics for business activity measurement
Optimized key-customer segmentation and action execution
Improved promotional investment effectiveness by 15%
Exhaustive knowledge of promotional costs, action effectiveness, and launches
Integrity is at the heart of our values. We ensure our customers’ confidentiality. That is why we never publicly share their projects on the web. Get in touch and we will be happy to explain the project in more detail!
Trust an expert company with 16 years specialization in CPG verticals and fragmented distribution channels across 26+ countries.
Drive customer success and enrich your portfolio with an all-in-one and integrated solution for sales process excellence in the CPG industry.
Our platform is fully integrated with the CRMs, SFAs and ERPs more commonly used in the CPG Distribution Sector.